Grab attention right away. Lead with a big problem or a bold promise. Answer the question: Why should one pay attention?

Explain what is wrong with acknowledgement and empathy. This makes viewers feel seen and understood.

Pro tip: If you articulate the client's problem better than they can articulate it themselves, trust goes through the roof.

Tell a story to show why you are the right guide / right person to help the viewer.

Show a simple, proven way to fix the problem.

Show real clients and their transformative stories. Go beyond generic 'She is great, he is amazing' testimonials.

Present an honest offer. Something that solves the problem you described in the video.

Tell the viewer exactly what to do next. One thing.